Turn Sales Objections into Opportunities in 2025 - By Jordan Dessauer
Aug 04, 2025
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Objections aren’t roadblocks—they’re chances to win. Chapter 6 of the BOOST book, out September 2025, dives into handling objections, a critical skill when 60% of buyers say “no” four times before “yes” (Forbes, Sales Insights, 2023). The BOOST Sales Success System—Build rapport, Observe needs, Offe...
Mastering Sales Objections in 2025: How the BOOST System Boosts Your Close Rates - by Jordan Dessauer
Jul 30, 2025
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Sales objections are part of the game, but they’re also your chance to shine. In 2025, with AI automating tasks and buyers savvier than ever, 48% of salespeople feel unprepared to handle objections, hurting their performance (HubSpot, State of Sales Report, 2024). Worse, only 11% feel confident on c...
Unlock Buying Motivations for Wins - By Jordan Dessauer
Jul 28, 2025
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Chapter 5 of the BOOST book, out September 2025, reveals how motivations unlock sales. 72% of top performers customize based on buyer psychology (Salesforce, 2024), making BOOST’s persona adaptation a must.
Decode drivers like fear or ambition with BOOST’s framework. Observe (Chapter 2) to spot cue...
Adapt Strategies to Buyer Personas - By Jordan Dessauer
Jul 28, 2025
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Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOST’s motivation decoding is essential for reps selling anything.
Identify personas like the analytical CFO or creative en...
Why Motivations Drive Sales in 2025 - Jordan Dessauer
Jul 28, 2025
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Buyers aren’t one-size-fits-all, and Chapter 5 of the BOOST book, out September 2025, breaks down why decoding motivations is crucial. In 2025, 75% of B2B buyers will make decisions based on emotional drivers (Gartner, 2024), making BOOST’s focus on personas a game-changer for sales reps.
The BOOST...
Decode Buyer Personas for Sales Success - Jordan Desssauer
Jul 28, 2025
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