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How to Spot Customer Needs Like a BOOST Detective - By Jordan Dessauer customer needs history of sales solutions Jul 14, 2025

Ever wish you could read a client’s mind? Chapter 2 of the BOOST book, out September 2025, turns you into a sales detective, uncovering customer needs like buried treasure. The “O” in BOOST—Observe customer needs and pain points—is all about asking smart questions and listening like your deal depend...

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The Untold History of Sales and Why BOOST is Your Ticket to Mastery - By Jordan Dessauer history of sales sales Jul 03, 2025

Sales ain’t just a job—it’s a bloody adventure, mate, and the BOOST book, dropping September 2025, is your treasure map. Picture this: a world where cavemen bartered furs, Ben Franklin sold insurance like a boss, and snake oil peddlers gave sales a bad rap. The intro to BOOST lays it all bare, chart...

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