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Craft a Winning USP for Sales Success in 2025 - By Jordan Dessauer #b2b #b2c #johndessauer #uniquesellingproposition Aug 25, 2025

Your unique selling proposition (USP) is your secret weapon in a crowded market, and Chapter 7 of BOOST Your Sales, out September 2025, shows you how to craft one that makes clients choose you. In 2025, with 73% of buyers preferring vendors with clear differentiation (Forrester, B2B Sales Report, 20...

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The Ultimate Guide to Sales Training Success in 2025 - John Dessauer #boostsales #johndessauer #milliondollarskills #neurosciencesales #realwiseacademy #salestraining Aug 19, 2025

Sales isn’t just about knowing your product—it’s about mastering the art of how to sell it. After closing nearly a billion dollars in deals across real estate, environmental services, hospitality, and more since 1994, I’ve seen too many pros who nail the “what” but stumble on the “how.” That’s why I...

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Negotiate Like a Pro in 2025 - By Jordan Dessauer Aug 11, 2025

Negotiation isn’t just haggling—it’s an art that can make or break your sales game. Chapter 7 of the BOOST Your Sales book, hitting shelves in September 2025, dives into negotiation and crafting a unique selling proposition (USP) that sets you apart. In 2025, with 65% of B2B buyers demanding value-d...

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Why Follow-Up with Past Customers is Your Secret Weapon for Explosive Sales Growth - Jordan Dessauer Aug 11, 2025

Ah, the thrill of the chase in sales—closing that first deal feels like striking gold in a wild frontier. But here's the real treasure map: don't sail away after the handshake. Proper follow-up with folks you've already sold to can turn one-time buyers into lifelong revenue streams. In 2025, with bu...

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Handle Objections Like a Sales Pro in 2025 - By Jordan Dessauer Aug 04, 2025

Objections are your chance to shine, not stumble. Chapter 6 of the BOOST Your Sales book, out September 2025, teaches you to handle objections with finesse, turning skeptics into buyers. With 70% of salespeople citing objection handling as their top challenge (Gong.io, Sales Engagement Trends, 2024)...

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Reframe Sales Objections to Win Clients in 2025 - By Jordan Dessauer Aug 04, 2025

Objections aren’t deal-enders—they’re your ticket to deeper client connections. Chapter 6 of the BOOST Your Sales book, out September 2025, equips you to reframe objections like a seasoned pro, turning “no” into “yes.” With 48% of salespeople struggling to handle objections effectively (HubSpot, Sta...

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