Seal the Deal with a Standout USP in 2025 - By Jordan Dessauer
Sep 01, 2025
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Your unique selling proposition (USP) is your ticket to sealing deals in a packed marketplace, and Chapter 7 of *BOOST Your Sales*, out today, September 1, 2025, shows you how to make it stick. With 73% of buyers favoring vendors with clear differentiation (Forrester, B2B Sales Report, 2024), the *B...
Why Your USP Closes Deals in 2025 - By Jordan Dessauer
Aug 25, 2025
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Your unique selling proposition (USP) is the spark that makes clients pick you over the competition, and Chapter 7 of BOOST Your Sales, out September 2025, shows you how to craft one that seals deals. In 2025, with 73% of buyers choosing vendors with clear differentiation (Forrester, B2B Sales Repor...
Craft a Winning USP for Sales Success in 2025 - By Jordan Dessauer
Aug 25, 2025
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Your unique selling proposition (USP) is your secret weapon in a crowded market, and Chapter 7 of BOOST Your Sales, out September 2025, shows you how to craft one that makes clients choose you. In 2025, with 73% of buyers preferring vendors with clear differentiation (Forrester, B2B Sales Report, 20...
The Ultimate Guide to Sales Training Success in 2025 - John Dessauer
Aug 19, 2025
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Sales isn’t just about knowing your product—it’s about mastering the art of how to sell it. After closing nearly a billion dollars in deals across real estate, environmental services, hospitality, and more since 1994, I’ve seen too many pros who nail the “what” but stumble on the “how.” That’s why I...
Negotiate Like a Pro in 2025 - By Jordan Dessauer
Aug 11, 2025
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Negotiation isn’t just haggling—it’s an art that can make or break your sales game. Chapter 7 of the BOOST Your Sales book, hitting shelves in September 2025, dives into negotiation and crafting a unique selling proposition (USP) that sets you apart. In 2025, with 65% of B2B buyers demanding value-d...
Why Follow-Up with Past Customers is Your Secret Weapon for Explosive Sales Growth - Jordan Dessauer
Aug 11, 2025
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