Common Real Estate Investing Mistakes

Unlock Buying Motivations for Wins - By Jordan Dessauer boost book boost sales buyer psychology john dessauer realwiseacademy Jul 28, 2025

Chapter 5 of the BOOST book, out September 2025, reveals how motivations unlock sales. 72% of top performers customize based on buyer psychology (Salesforce, 2024), making BOOST’s persona adaptation a must.

Decode drivers like fear or ambition with BOOST’s framework. Observe (Chapter 2) to spot cue...

Adapt Strategies to Buyer Personas - By Jordan Dessauer boost book buyer personas john dessauer motivation oxytocin realwiseacademy Jul 28, 2025

Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOST’s motivation decoding is essential for reps selling anything.

Identify personas like the analytical CFO or creative en...

Why Motivations Drive Sales in 2025 - Jordan Dessauer boost book boost sales dopamine drive sales emotional decision john dessauer motivation Jul 28, 2025

Buyers aren’t one-size-fits-all, and Chapter 5 of the BOOST book, out September 2025, breaks down why decoding motivations is crucial. In 2025, 75% of B2B buyers will make decisions based on emotional drivers (Gartner, 2024), making BOOST’s focus on personas a game-changer for sales reps.

The BOOST...

Decode Buyer Personas for Sales Success - Jordan Desssauer boost book boost sales system buyer personas deloris jordan john dessauer Jul 28, 2025

Understanding what drives buyers is the key to closing deals in 2025. Chapter 5 of the BOOST book, out September 2025, explores buying motivations, helping reps adapt strategies to different personas. With 82% of sales success tied to understanding buyer psychology (Salesforce, 2023), this chapter s...

How to Make the Office Environment More Comfortable environment john dessauer mindset office productivity Jun 24, 2022

Your employees spend at least 40 hours a week in the office environment that you’ve created. Shouldn’t you do everything you can to make that environment as pleasant as possible for the people you rely on? When your employees are comfortable, they’ll be happier and more productive, which will benefi...

Should you start a podcast? business educate john dessauer podcast Jun 08, 2022

These days, it seems like almost everyone has a podcast. Although it may seem like only people with a lot to say should have a podcast, there are some good reasons to consider starting one, especially if you are a business owner.

Benefits of Having a Podcast

Podcasts can offer a tremendous n

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Chapter 5 of the BOOST book, out September 2025, reveals how motivations unlock sales. 72% of top performers customize based on buyer psychology (Salesforce, 2024), making BOOST’s persona adaptation a must.

Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOST’s motivation decoding is essential for reps selling anything.

Buyers aren’t one-size-fits-all, and Chapter 5 of the BOOST book, out September 2025, breaks down why decoding motivations is crucial. In 2025, 75% of B2B buyers will make decisions based on emotional drivers (Gartner, 2024), making BOOST’s focus on personas a game-changer for sales reps.

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