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Mastering Sales Objections in 2025: How the BOOST System Boosts Your Close Rates - by Jordan Dessauer 5-starobjectionhandling boostmotivation boostsales johndessauer objectionhandling realwiseacademy Jul 30, 2025

Sales objections are part of the game, but they’re also your chance to shine. In 2025, with AI automating tasks and buyers savvier than ever, 48% of salespeople feel unprepared to handle objections, hurting their performance (HubSpot, State of Sales Report, 2024). Worse, only 11% feel confident on c...

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Unlock Buying Motivations for Wins - By Jordan Dessauer boost book boost sales buyer psychology john dessauer realwiseacademy Jul 28, 2025

Chapter 5 of the BOOST book, out September 2025, reveals how motivations unlock sales. 72% of top performers customize based on buyer psychology (Salesforce, 2024), making BOOST’s persona adaptation a must.

Decode drivers like fear or ambition with BOOST’s framework. Observe (Chapter 2) to spot cue...

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Adapt Strategies to Buyer Personas - By Jordan Dessauer boost book buyer personas john dessauer motivation oxytocin realwiseacademy Jul 28, 2025

Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOST’s motivation decoding is essential for reps selling anything.

Identify personas like the analytical CFO or creative en...

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Why Motivations Drive Sales in 2025 - Jordan Dessauer boost book boost sales dopamine drive sales emotional decision john dessauer motivation Jul 28, 2025

Buyers aren’t one-size-fits-all, and Chapter 5 of the BOOST book, out September 2025, breaks down why decoding motivations is crucial. In 2025, 75% of B2B buyers will make decisions based on emotional drivers (Gartner, 2024), making BOOST’s focus on personas a game-changer for sales reps.

The BOOST...

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Decode Buyer Personas for Sales Success - Jordan Desssauer boost book boost sales system buyer personas deloris jordan john dessauer Jul 28, 2025

Understanding what drives buyers is the key to closing deals in 2025. Chapter 5 of the BOOST book, out September 2025, explores buying motivations, helping reps adapt strategies to different personas. With 82% of sales success tied to understanding buyer psychology (Salesforce, 2023), this chapter s...

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3 Top Sales Skills Reps Need to Succeed in 2025 with BOOST - BY Jordan Dessauer ai fluency in sales boost sales system empathy in sales future of sales insight-led consulting realwiseacademy relationship building sales enablement sales training Jul 26, 2025

BOOST integrates these skills into its framework for proactive, strategic selling.

1. Insight-Led Consulting with BOOST

Insight-led consulting positions reps as partners, surfacing unspoken problems using BOOST’s Observe needs (Chapter 2) and Offer solutions (Chapter 4). Reps challenge assumptions...

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