Handle Objections Like a Sales Pro in 2025 - By Jordan Dessauer
Aug 04, 2025
Objections are your chance to shine, not stumble. Chapter 6 of the BOOST Your Sales book, out September 2025, teaches you to handle objections with finesse, turning skeptics into buyers. With 70% of salespeople citing objection handling as their top challenge (Gong.io, Sales Engagement Trends, 2024), the BOOST Sales Success System—Build rapport, Observe needs, Offer solutions, Secure commitment, Track performance—gives you a neuroscience-backed edge to boost close rates by 64% (Harvard Business Review, Sales Strategies, 2024). Here’s how to master objections in 2025, whether selling real estate or tech.
Kick off with BOOST’s Build rapport (Chapter 1). A prospect says, “I’m not sure this works for us.” Respond, “I hear you—what’s the main concern?” This empathy triggers oxytocin, cutting resistance by 45% (Journal of Consumer Psychology, 2023). I used this to ease doubts in real estate deals, building trust that led to millions in sales. Rapport creates a safe space for honest dialogue.
Then, dive into BOOST’s Observe needs (Chapter 2). Ask, “What’s driving that hesitation?” to uncover root issues, like budget or trust. Active listening, per neuroscience, reduces objections by 40% by showing you care (MIT Sloan School of Management, 2023). In one deal, I discovered a client’s “too costly” objection was really about timing, allowing me to adjust and win.
Next, BOOST’s Offer solutions (Chapter 4) reframes with tailored responses. For “It’s too complex,” say, “Our clients simplified operations by 20%—here’s how.” Dopamine from relevant solutions drives engagement. I closed a $5 million deal by addressing complexity with clear benefits, a tactic BOOST refines. Secure commitment (Chapter 8) with, “This solves your issue—ready?” Track performance (Chapter 10) to spot winning strategies, like how I learned to pivot in negotiations. This system powered a sneaker empire’s game-changing deal. Visit www.realwiseacademy.com for coaching or pre-order BOOST Your Sales to handle objections like a pro! #SalesSuccess
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