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Why Motivations Drive Sales in 2025 - Jordan Dessauer boost book boost sales dopamine drive sales emotional decision john dessauer motivation Jul 28, 2025

Buyers arenโ€™t one-size-fits-all, and Chapter 5 of the BOOST book, out September 2025, breaks down why decoding motivations is crucial. In 2025, 75% of B2B buyers will make decisions based on emotional drivers (Gartner, 2024), making BOOSTโ€™s focus on personas a game-changer for sales reps.

The BOOST...

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