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How to Spot Customer Needs Like a BOOST Detective - By Jordan Dessauer customer needs history of sales solutions Jul 14, 2025

Ever wish you could read a client’s mind? Chapter 2 of the BOOST book, out September 2025, turns you into a sales detective, uncovering customer needs like buried treasure. The “O” in BOOST—Observe customer needs and pain points—is all about asking smart questions and listening like your deal depend...

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From Stranger to Trusted Advisor: The BOOST Way - By Jordan Dessauer brain chemistry oxytocin pharmacy trust Jul 10, 2025

Turning a cold lead into a trusted ally isn’t magic—it’s a system, and Chapter 1 of the BOOST book, out September 2025, lays it out like a roadmap to buried treasure. The first step of the BOOST Sales Success System—Build rapport and trust—is your ticket to becoming the person clients call first, wh...

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The Oxytocin Edge: How BOOST Makes Clients Love You - By Jordan Dessauer brain chemistry oxytocin sales Jul 10, 2025

Want to make clients fall for you faster than Jack Sparrow swiping a bottle of rum? Chapter 1 of the BOOST book, hitting shelves September 2025, spills the secret: trust is your superpower, and oxytocin is the magic behind it. Like Elon Musk wiring a Neuralink to spark big ideas, the BOOST Sales Suc...

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Navigate the Sales Jungle with the BOOST GPS - By Jordan Dessauer boost book sales jungle Jul 10, 2025

The sales world in 2025 is a jungle—AI’s creeping in, markets are shifting, and closing deals feels like outsmarting a Kraken. Enter the BOOST Sales Success System, your GPS for crushing it, straight from the intro of the BOOST book, out September 2025. It’s got Elon Musk’s big-picture bravado, Jack...

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Why Sales is a Million-Dollar Skill You Can’t Ignore - By Jordan Dessauer million dollars sales skill set Jul 10, 2025

Ever closed a $5 million deal in your boxer shorts? The BOOST book’s intro, hitting shelves September 2025, spills the tea on how its author did just that—above a garage, no less. Sales isn’t just about cash; it’s a million-dollar skill that cracks open life’s toughest doors. Think Elon Musk pitchin...

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5 BOOST Hacks to Build Rapport Like a Pro - By Jordan Dessauer building rapport jordan nike rapoort Jul 06, 2025

This topic is extra special for me since I was named after Michael Jordan. When it comes to building rapport, the lessons of NIKE and Delores Jordan are legendary. Move over, Michael; there is another superstar, Jordan. No, not me, but the story of how NIKE, a struggling brand at the time, used rapp...

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