Turn Sales Objections into Opportunities in 2025 - By Jordan Dessauer
Aug 04, 2025
Objections aren’t roadblocks—they’re chances to win. Chapter 6 of the BOOST book, out September 2025, dives into handling objections, a critical skill when 60% of buyers say “no” four times before “yes” (Forbes, Sales Insights, 2023). The BOOST Sales Success System—Build rapport, Observe needs, Offer solutions, Secure commitment, Track performance—shows you how to turn skeptics into buyers, whether selling real estate or ideas.
Start with empathy (Chapter 1): “I get why you’re hesitant—what’s the concern?” Observe needs (Chapter 2) with questions like, “What’s holding you back?” to uncover roots, like cost fears. Offer tailored solutions (Chapter 4), such as, “This plan cuts expenses by 15%.” The BOOST author used this to close millions, reframing objections with stories like Nike’s sneaker empire win. Secure commitment (Chapter 8) with a nudge: “Ready to solve this?” Neuroscience shows empathy reduces objections by 40% (MIT Sloan School of Management, 2023). Visit www.realwiseacademy.com for coaching or pre-order BOOST to master objection handling!
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