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Uncover Hidden Pain Points with BOOST’s Playbook - By Jordan Dessauer customer needs observe sales Jul 14, 2025

Ever wonder what’s really stopping your client from saying yes? Chapter 2 of the BOOST book, out September 2025, turns you into a sales sleuth, mastering the “O” in the BOOST Sales Success System: Observe customer needs. It’s about digging past surface objections to find hidden pain points, like a t...

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How to Spot Customer Needs Like a BOOST Detective - By Jordan Dessauer customer needs history of sales solutions Jul 14, 2025

Ever wish you could read a client’s mind? Chapter 2 of the BOOST book, out September 2025, turns you into a sales detective, uncovering customer needs like buried treasure. The “O” in BOOST—Observe customer needs and pain points—is all about asking smart questions and listening like your deal depend...

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