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Why Your USP Closes Deals in 2025 - By Jordan Dessauer #b2b #b2c #johndessauer #uniquesellingproposition Aug 25, 2025

Your unique selling proposition (USP) is the spark that makes clients pick you over the competition, and Chapter 7 of BOOST Your Sales, out September 2025, shows you how to craft one that seals deals. In 2025, with 73% of buyers choosing vendors with clear differentiation (Forrester, B2B Sales Repor...

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Craft a Winning USP for Sales Success in 2025 - By Jordan Dessauer #b2b #b2c #johndessauer #uniquesellingproposition Aug 25, 2025

Your unique selling proposition (USP) is your secret weapon in a crowded market, and Chapter 7 of BOOST Your Sales, out September 2025, shows you how to craft one that makes clients choose you. In 2025, with 73% of buyers preferring vendors with clear differentiation (Forrester, B2B Sales Report, 20...

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