HAVE YOU CHECKED OUT OUR NEW SALES PROGRAMS?

About Books Consulting Blog The Realwise Podcast Content Lab Events
Adapt Strategies to Buyer Personas - By Jordan Dessauer boost book buyer personas john dessauer motivation oxytocin realwiseacademy Jul 28, 2025

Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOSTโ€™s motivation decoding is essential for reps selling anything.

Identify personas like the analytical CFO or creative en...

Continue Reading...
Why Motivations Drive Sales in 2025 - Jordan Dessauer boost book boost sales dopamine drive sales emotional decision john dessauer motivation Jul 28, 2025

Buyers arenโ€™t one-size-fits-all, and Chapter 5 of the BOOST book, out September 2025, breaks down why decoding motivations is crucial. In 2025, 75% of B2B buyers will make decisions based on emotional drivers (Gartner, 2024), making BOOSTโ€™s focus on personas a game-changer for sales reps.

The BOOST...

Continue Reading...

Categories

All Categories 5-starobjectionhandling active listening skills adreniline advanced sales techniques ai fluency in sales ai sales intelligence albert einstein alchemy of wealth apartments beat ai boost boost book boost sales boost sales system boostmotivation boostsales brain chemistry brain pharmacy branding building rapport business buyer personas buyer psychology cap rate challenge coach coaching competition continuous sales development create currency customer needs deals deloris jordan dopamine drive sales economics educate emotional decision empathy in sales environment future of sales gamification in sales government history of sales income influence insight-led consulting inspiration investor investors john dessauer john dessuaer johndessauer jordan listening managing mantis media market marketing meditation mentality mentor microlearning modules million dollars mindset motivation nike objectionhandling observe office open-ended questions owner oxytocin oxytosin perspective pharmacy podcast problem solving productivity profit property manager questions rapoort real estate real wise realwiseacademy relationship building sales sales enablement sales jungle sales personalization sales solutions sales training sales training 2025 shoe corner simplicity skill set skills small business social learning platforms solutions success tailored tenants the dessauer group trust vr sales simulations