Adapt Strategies to Buyer Personas - By Jordan Dessauer
Jul 28, 2025
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Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOST’s motivation decoding is essential for reps selling anything.
Identify personas like the analytical CFO or creative en...
Why Motivations Drive Sales in 2025 - Jordan Dessauer
Jul 28, 2025
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Buyers aren’t one-size-fits-all, and Chapter 5 of the BOOST book, out September 2025, breaks down why decoding motivations is crucial. In 2025, 75% of B2B buyers will make decisions based on emotional drivers (Gartner, 2024), making BOOST’s focus on personas a game-changer for sales reps.
The BOOST...
Decode Buyer Personas for Sales Success - Jordan Desssauer
Jul 28, 2025
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Understanding what drives buyers is the key to closing deals in 2025. Chapter 5 of the BOOST book, out September 2025, explores buying motivations, helping reps adapt strategies to different personas. With 82% of sales success tied to understanding buyer psychology (Salesforce, 2023), this chapter s...
3 Top Sales Skills Reps Need to Succeed in 2025 with BOOST - BY Jordan Dessauer
Jul 26, 2025
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BOOST integrates these skills into its framework for proactive, strategic selling.
1. Insight-Led Consulting with BOOST
Insight-led consulting positions reps as partners, surfacing unspoken problems using BOOST’s Observe needs (Chapter 2) and Offer solutions (Chapter 4). Reps challenge assumptions...
9 Advanced Sales Training Techniques for 2025 with BOOST - By Jordan Dessauer
Jul 26, 2025
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As we head into the second half of 2025, the sales landscape is evolving faster than ever, demanding adaptive training techniques to keep your team sharp. The BOOST Sales Success System, from the book launching September 2025, offers a powerful framework to integrate these techniques. Here are nine ...
Solve Client Problems with BOOST’s Custom Playbook - By Jordan Dessauer
Jul 21, 2025
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