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Adapt Strategies to Buyer Personas - By Jordan Dessauer boost book buyer personas john dessauer motivation oxytocin realwiseacademy Jul 28, 2025

Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOST’s motivation decoding is essential for reps selling anything.

Identify personas like the analytical CFO or creative en...

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Decode Buyer Personas for Sales Success - Jordan Desssauer boost book boost sales system buyer personas deloris jordan john dessauer Jul 28, 2025

Understanding what drives buyers is the key to closing deals in 2025. Chapter 5 of the BOOST book, out September 2025, explores buying motivations, helping reps adapt strategies to different personas. With 82% of sales success tied to understanding buyer psychology (Salesforce, 2023), this chapter s...

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