Adapt Strategies to Buyer Personas - By Jordan Dessauer
Jul 28, 2025
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Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOST’s motivation decoding is essential for reps selling anything.
Identify personas like the analytical CFO or creative en...
Decode Buyer Personas for Sales Success - Jordan Desssauer
Jul 28, 2025
Continue Reading...