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Adapt Strategies to Buyer Personas - By Jordan Dessauer boost book buyer personas john dessauer motivation oxytocin realwiseacademy Jul 28, 2025

Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOST’s motivation decoding is essential for reps selling anything.

Identify personas like the analytical CFO or creative en...

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Oxytocin and Adrenaline: Your BOOST Sales Boosters - By Jordan Dessauer adreniline brain chemistry brain pharmacy influence oxytocin Jul 14, 2025

Your brain’s a deal-closing pharmacy, and Chapter 3 of the BOOST book, out September 2025, shows you how to mix the perfect sales cocktail with oxytocin and adrenaline. These brain chemicals are your secret weapons: oxytocin builds trust, adrenaline fuels urgency. Whether you’re selling real estate ...

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How Your Brain Becomes a Sales Pharmacy with BOOST - By Jordan Dessauer adreniline brain pharmacy dopamine oxytocin Jul 14, 2025

Did you know your brain’s a pharmacy, dishing out chemicals to close deals? Chapter 3 of the BOOST book, out September 2025, dives into the quirky science of sales, showing how to use oxytocin, dopamine, and adrenaline to win clients. It’s like turning your mind into a secret weapon, helping you sel...

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From Stranger to Trusted Advisor: The BOOST Way - By Jordan Dessauer brain chemistry oxytocin pharmacy trust Jul 10, 2025

Turning a cold lead into a trusted ally isn’t magic—it’s a system, and Chapter 1 of the BOOST book, out September 2025, lays it out like a roadmap to buried treasure. The first step of the BOOST Sales Success System—Build rapport and trust—is your ticket to becoming the person clients call first, wh...

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The Oxytocin Edge: How BOOST Makes Clients Love You - By Jordan Dessauer brain chemistry oxytocin sales Jul 10, 2025

Want to make clients fall for you faster than Jack Sparrow swiping a bottle of rum? Chapter 1 of the BOOST book, hitting shelves September 2025, spills the secret: trust is your superpower, and oxytocin is the magic behind it. Like Elon Musk wiring a Neuralink to spark big ideas, the BOOST Sales Suc...

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