Decode Buyer Personas for Sales Success - Jordan Desssauer
Jul 28, 2025
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Understanding what drives buyers is the key to closing deals in 2025. Chapter 5 of the BOOST book, out September 2025, explores buying motivations, helping reps adapt strategies to different personas. With 82% of sales success tied to understanding buyer psychology (Salesforce, 2023), this chapter s...
3 Top Sales Skills Reps Need to Succeed in 2025 with BOOST - BY Jordan Dessauer
Jul 26, 2025
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BOOST integrates these skills into its framework for proactive, strategic selling.
1. Insight-Led Consulting with BOOST
Insight-led consulting positions reps as partners, surfacing unspoken problems using BOOST’s Observe needs (Chapter 2) and Offer solutions (Chapter 4). Reps challenge assumptions...