Decode Buyer Personas for Sales Success - Jordan Desssauer
boost book
boost sales system
buyer personas
deloris jordan
john dessauer
Jul 28, 2025
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Understanding what drives buyers is the key to closing deals in 2025. Chapter 5 of the BOOST book, out September 2025, explores buying motivations, helping reps adapt strategies to different personas. With 82% of sales success tied to understanding buyer psychology (Salesforce, 2023), this chapter s...
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