Overcome Sales Objections with Confidence in 2025 - By Jordan Dessauer

Objections in sales aren’t just hurdles—they’re your chance to turn skeptics into loyal clients. Chapter 6 of the BOOST Your Sales book, hitting shelves in September 2025, dives deep into handling objections like a pro, a skill critical in 2025 when 60% of buyers say “no” at least four times before agreeing to a deal (Forbes, Sales Insights, 2023). The BOOST Sales Success System—Build rapport, Observe needs, Offer solutions, Secure commitment, Track performance—provides a neuroscience-backed framework to flip objections into opportunities, whether you’re selling real estate, tech, or your next big idea. With only 11% of salespeople feeling confident handling objections (Gong.io, Sales Engagement Trends, 2024), mastering this can set you apart in a competitive market.

Start with the BOOST principle of building rapport (Chapter 1). When a client says, “This is too expensive,” don’t jump to defend—empathize. Try, “I totally get budget concerns—can you share what’s driving that?” This approach, rooted in neuroscience, triggers oxytocin, the trust hormone, reducing resistance by 45% when prospects feel understood (Journal of Consumer Psychology, 2023). I’ve used this to turn hesitant real estate clients into buyers by showing I’m on their side, creating a connection that opens the door to solutions.

Next, lean into BOOST’s Observe needs step (Chapter 2). Objections often hide deeper issues. Ask open-ended questions like, “What’s the biggest challenge this price poses for you?” or “What past experiences make you hesitant?” Active listening uncovers root causes—maybe it’s not the price but a fear of commitment. This step is crucial, as 40% of objections can be resolved by addressing underlying concerns through empathy (MIT Sloan School of Management, 2023). For example, I once had a client object to a real estate deal’s cost, but probing revealed they needed flexible terms. By listening, I tailored a solution that closed the deal.

Then, use BOOST’s Offer solutions (Chapter 4) to reframe the objection. For “It’s too risky,” share a success story: “A client like you saw a 20% ROI with our approach—here’s how we minimize risk.” This taps into dopamine, making the solution feel rewarding. I used this tactic to secure a $5 million environmental deal by presenting data-backed benefits that addressed risk concerns head-on. The BOOST system teaches you to customize responses, ensuring they resonate with the client’s specific needs, whether it’s cost, reliability, or timing.

Finally, BOOST’s Secure commitment (Chapter 8) seals the deal. Respond to final hesitations with reassurance: “This plan fits your goals—ready to move forward?” This creates a subtle adrenaline push, encouraging action. Pair this with tracking performance (Chapter 10) to analyze which responses work, refining your approach over time. By mastering objections with BOOST, you’re not just selling—you’re building trust that lasts, like how a sneaker brand won over a skeptic to launch a global empire.

Ready to conquer objections with confidence? Visit www.realwiseacademy.com to explore our 1-hour assessment ($350) or 10-hour coaching package ($2,997) to apply BOOST principles. Pre-order BOOST Your Sales now and transform your sales game in 2025. Share your toughest objection in the comments—let’s crack it together! #SalesSuccess #ObjectionHandling