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Navigating the Buyer’s Journey with RealWise Academy - By Jordan Dessauer #b2b #b2c #boostsales #buyersjourney #johndessauer #salestraining Sep 01, 2025

Hey there, sales trailblazers! The sales game has flipped upside down in ways we’ve never seen, with buyers armed to the teeth with info thanks to the internet and AI. At RealWise Academy, we get it—convincing someone to buy today takes more than a slick pitch. That’s where understanding the buyer’s...

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Why Your USP Closes Deals in 2025 - By Jordan Dessauer #b2b #b2c #johndessauer #uniquesellingproposition Aug 25, 2025

Your unique selling proposition (USP) is the spark that makes clients pick you over the competition, and Chapter 7 of BOOST Your Sales, out September 2025, shows you how to craft one that seals deals. In 2025, with 73% of buyers choosing vendors with clear differentiation (Forrester, B2B Sales Repor...

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Craft a Winning USP for Sales Success in 2025 - By Jordan Dessauer #b2b #b2c #johndessauer #uniquesellingproposition Aug 25, 2025

Your unique selling proposition (USP) is your secret weapon in a crowded market, and Chapter 7 of BOOST Your Sales, out September 2025, shows you how to craft one that makes clients choose you. In 2025, with 73% of buyers preferring vendors with clear differentiation (Forrester, B2B Sales Report, 20...

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