Navigating the Buyer’s Journey with RealWise Academy - By Jordan Dessauer
Sep 01, 2025
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Hey there, sales trailblazers! The sales game has flipped upside down in ways we’ve never seen, with buyers armed to the teeth with info thanks to the internet and AI. At RealWise Academy, we get it—convincing someone to buy today takes more than a slick pitch. That’s where understanding the buyer’s...
Why Your USP Closes Deals in 2025 - By Jordan Dessauer
Aug 25, 2025
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Your unique selling proposition (USP) is the spark that makes clients pick you over the competition, and Chapter 7 of BOOST Your Sales, out September 2025, shows you how to craft one that seals deals. In 2025, with 73% of buyers choosing vendors with clear differentiation (Forrester, B2B Sales Repor...
Craft a Winning USP for Sales Success in 2025 - By Jordan Dessauer
Aug 25, 2025
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