Reframe Sales Objections to Win Clients in 2025 - By Jordan Dessauer
Aug 04, 2025
Objections aren’t deal-enders—they’re your ticket to deeper client connections. Chapter 6 of the BOOST Your Sales book, out September 2025, equips you to reframe objections like a seasoned pro, turning “no” into “yes.” With 48% of salespeople struggling to handle objections effectively (HubSpot, State of Sales Report, 2024), the BOOST Sales Success System—Build rapport, Observe needs, Offer solutions, Secure commitment, Track performance—offers a science-backed path to success. Whether you’re selling real estate, tech, or ideas, this framework can boost your close rates by 64% (Harvard Business Review, Sales Strategies, 2024).
Begin with BOOST’s Build rapport (Chapter 1). When a prospect says, “I don’t trust this solution,” respond with empathy: “I understand—can you share what’s making you skeptical?” This taps into oxytocin, reducing resistance by 45% when clients feel heard (Journal of Consumer Psychology, 2023). I’ve used this in real estate to ease concerns, building trust that paved the way for million-dollar deals. Rapport sets the stage for addressing objections without confrontation.
Next, use BOOST’s Observe needs (Chapter 2) to dig into the objection’s root. Ask, “What specific concerns do you have about this?” Active listening uncovers hidden fears—like a client worried about ROI rather than price. Neuroscience shows this approach lowers objections by 40% by fostering empathy (MIT Sloan School of Management, 2023). I once flipped a “too expensive” objection in a tech deal by discovering the client’s real issue: implementation time. Listening turned skepticism into a win.
Then, BOOST’s Offer solutions (Chapter 4) reframes the objection. For “It’s not worth it,” share a story: “A client like you saved 15% in costs with our plan—here’s how.” This dopamine-driven approach makes solutions feel rewarding. I used this to close a $5 million environmental deal by highlighting tailored benefits. Chapter 6 emphasizes matching solutions to the client’s needs, ensuring your pitch resonates.
Secure commitment (Chapter 8) with confidence: “This addresses your concerns—ready to start?” Track performance (Chapter 10) to refine your responses, noting which stories or data work best. This system, rooted in neuroscience, helped me negotiate 8-figure contracts and even win over a sneaker empire’s key stakeholder. Visit www.realwiseacademy.com for coaching or pre-order BOOST Your Sales to reframe objections and win clients in 2025! #Sales2025 #ObjectionHandling
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