Science-Backed Sales: The BOOST Playbook Gurus Skip - By Jordan Dessauer
Nov 08, 2025
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Markets evolve. Quotas climb. Scripts get louder. Still, many teams nail the what but stumble on the how.
Here’s the quiet truth: the most reliable wins come from applying behavioral science and the BOOST framework in simple, repeatable steps. Let’s make this practical.
The 7-Step, BOOST-Powered S...
Science Backed Sales Secrets Revealed: What Sales Gurus Don't Want You to Know - By Jordan Dessauer
Oct 13, 2025
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Ever wonder why some salespeople consistently crush their quotas while others struggle with the same training, scripts, and "proven" techniques?
Here's the thing most sales gurus won't tell you: half of what they teach is scientifically wrong.
While they're busy selling you on charm, enthusiasm, a...
Close Deals Like a Pro in 2025 - By Jordan Dessauer
Sep 08, 2025
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Closing a sale isn’t just the finish line—it’s where you turn prospects into partners, and Chapter 8 of BOOST Your Sales, available now since September 1, 2025, shows you how. In today’s market, with 60% of buyers hesitating four times before saying “yes” (Forbes, Sales Insights, 2023), the BOOST Sa...
Navigating the Buyer’s Journey with RealWise Academy - By Jordan Dessauer
Sep 01, 2025
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Hey there, sales trailblazers! The sales game has flipped upside down in ways we’ve never seen, with buyers armed to the teeth with info thanks to the internet and AI. At RealWise Academy, we get it—convincing someone to buy today takes more than a slick pitch. That’s where understanding the buyer’s...
 Seal the Deal with a Standout USP in 2025 - By Jordan Dessauer
Sep 01, 2025
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Your unique selling proposition (USP) is your ticket to sealing deals in a packed marketplace, and Chapter 7 of *BOOST Your Sales*, out today, September 1, 2025, shows you how to make it stick. With 73% of buyers favoring vendors with clear differentiation (Forrester, B2B Sales Report, 2024), the *B...
Why Your USP Closes Deals in 2025 - By Jordan Dessauer
Aug 25, 2025
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