Why Listening is Your BOOST Superpower - Jordan Dessauer
Jul 14, 2025
Think you’re a good listener? Chapter 2 of the BOOST book, out September 2025, begs to differ—it’s not just hearing, it’s unlocking client needs like a master codebreaker. The “O” in the BOOST Sales Success System—Observe customer needs—makes listening your secret weapon. In 2025, when AI’s crunching numbers, your ability to ear-on, ego-off, and catch what clients don’t say outright sets you apart, whether you’re selling real estate or your next big idea.
Active listening means catching the pauses, the hesitations, the “I’m not sure” that screams hidden pain points. Ask, “What’s holding you back?” then zip it. Chapter 2 shows how the BOOST author used this to close millions by hearing a client’s real worry—cash flow, not just price. Nod, paraphrase their concerns, and show empathy like you’re solving their puzzle. It’s neuroscience in action: genuine listening sparks trust, making clients feel valued. That’s how you turn a prospect into a partner, like landing a deal that launched a sneaker empire. Want to make listening your superpower? Visit www.realwiseacademy.com for coaching to sharpen your skills or pre-order BOOST to master the art of observation!
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