How to Spot Customer Needs Like a BOOST Detective - By Jordan Dessauer
Jul 14, 2025
Ever wish you could read a client’s mind? Chapter 2 of the BOOST book, out September 2025, turns you into a sales detective, uncovering customer needs like buried treasure. The “O” in BOOST—Observe customer needs and pain points—is all about asking smart questions and listening like your deal depends on it (because it does). With a knack for digging deep, you’ll solve problems clients didn’t even know they had, all while keeping it real and relatable in the 2025 hustle.
Start with open-ended questions: “What’s the biggest hurdle in your business right now?” Then listen—really listen. Chapter 2 emphasizes active listening and empathy, letting clients spill their challenges while you pick up clues. It’s like being Sherlock Holmes, minus the pipe, spotting hidden needs through tone and hesitations. The BOOST author used this to close millions in real estate by hearing what clients didn’t say. Ask follow-ups like, “How’s that impacting your goals?” to unearth pain points, then tailor solutions that hit home. This approach, rooted in neuroscience, builds trust fast. Ready to sleuth your way to sales success? Visit www.realwiseacademy.com for coaching programs or pre-order BOOST to master the art of observation!
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