Negotiate Like a Pro in 2025 - By Jordan Dessauer
Aug 11, 2025
Negotiation isn’t just haggling—it’s an art that can make or break your sales game. Chapter 7 of the BOOST Your Sales book, hitting shelves in September 2025, dives into negotiation and crafting a unique selling proposition (USP) that sets you apart. In 2025, with 65% of B2B buyers demanding value-driven deals over price cuts (McKinsey, Sales Performance Study, 2024), the BOOST Sales Success System—Build rapport, Observe needs, Offer solutions, Secure commitment, Track performance—equips you to negotiate like a seasoned captain navigating stormy seas. Whether you’re closing real estate deals or pitching tech, this chapter’s strategies can boost your win rate by 30% (Harvard Business Review, Negotiation Strategies, 2024).
Start with BOOST’s Build rapport (Chapter 1) to set the stage. A prospect says, “Your price is too high.” Instead of slashing, respond, “I hear you—let’s find a win-win. What’s your top priority?” This empathy-driven approach, rooted in oxytocin release, makes clients 45% more likely to compromise (Journal of Consumer Psychology, 2023). I used this to negotiate million-dollar real estate contracts, building trust that softened tough talks. Rapport turns negotiations into collaborations, not battles.
Next, lean into Observe needs (Chapter 2). Ask, “What’s driving your budget concerns?” to uncover their real goals—maybe it’s ROI, not just cost. This step is key, as 70% of failed negotiations stem from misaligned priorities (Forrester, B2B Sales Report, 2024). By listening actively, I once turned a stalled $5 million environmental deal into a win by discovering the client valued speed over price. BOOST teaches you to probe with questions like, “What outcome would make this deal perfect for you?” to align your pitch.
Then, craft your USP with BOOST’s Offer solutions (Chapter 4). Your USP is your secret sauce—what makes you different. For example, “Our local expertise closes real estate deals 20% faster than competitors.” Chapter 7 shows how to weave this into negotiations, like I did to secure 8-figure contracts by highlighting unique benefits. Present your USP with confidence: “Our solution delivers unmatched efficiency—here’s how.” This dopamine-driven tactic makes your offer irresistible, especially when backed by a story, like Nike’s game-changing pitch to a skeptical stakeholder.
Secure commitment (Chapter 8) by proposing a clear deal: “This meets your goals with added value—ready to sign?” Track performance (Chapter 10) to analyze what worked, refining your USP for future talks. BOOST’s neuroscience-backed system—leveraging oxytocin for trust and dopamine for excitement—ensures you negotiate from strength. Ready to master negotiations? Visit www.realwiseacademy.com for a 1-hour assessment ($350) or 10-hour package ($2,997) to apply BOOST. Pre-order BOOST Your Sales now and close deals like a pro in 2025! #SalesNegotiation #WinWinDeals
Like our blogs? Stay connected to the new blogs that come out and other business and real estate news !
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared or sold (who would do that anyways...)!
We hate SPAM. We will never sell your information, for any reason.
