Seal the Deal with a Standout USP in 2025 - By Jordan Dessauer
Sep 01, 2025
Your unique selling proposition (USP) is your ticket to sealing deals in a packed marketplace, and Chapter 7 of *BOOST Your Sales*, out today, September 1, 2025, shows you how to make it stick. With 73% of buyers favoring vendors with clear differentiation (Forrester, B2B Sales Report, 2024), the *BOOST* Sales Success System—Build trust and rapport, Observe your prospects' needs/problem, Offer a custom solution, Secure/close the sale, Track the sale and clients—turns your USP into a negotiation powerhouse. Whether you’re pitching real estate or tech, a sharp USP can lift close rates by 30% (Harvard Business Review, Negotiation Strategies, 2024). Let’s explore how *BOOST* helps you stand out.
Begin with *BOOST*’s Observe your prospects' needs/problem (Chapter 2). Ask, “What’s your top priority?” to uncover what drives them—cost, speed, or prestige. This is vital, as 65% of lost deals stem from misaligned offerings (HubSpot, State of Sales Report, 2024). In my $15M soil remediation deal in ‘90s Chicago, I observed the client’s need to unlock a $150M development, shaping my USP: “We ensure your project launches on schedule.”
Build trust and rapport (Chapter 1) to cement your USP. Share a story: “A client like you saved 20% with our unique approach.” This oxytocin-driven trust boost makes clients 45% more likely to buy in (Journal of Consumer Psychology, 2023). I used this in real estate, connecting with clients to make my USP personal and persuasive. Chapter 7 guides you to craft specific USPs, like “Our tech closes deals 15% faster with local know-how.”
Offer a custom solution (Chapter 4) by weaving your USP into talks. When asked, “Why you?” reply, “Our process delivers unmatched value—here’s the proof.” This dopamine kick excites prospects. I secured 8-figure contracts by highlighting tailored benefits, a *BOOST* strength. Secure/close the sale (Chapter 8) with, “This USP fits—let’s move forward?” Track the sale and clients (Chapter 10) to tweak your USP, as I did with a sneaker empire’s breakthrough deal. Visit www.realwiseacademy.com or pre-order *BOOST Your Sales* at https://www.realwiseacademy.com/offers/jofDvr9c to master your USP!
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