Adapt Strategies to Buyer Personas - By Jordan Dessauer
Jul 28, 2025
Tailoring to buyer types boosts closes, and Chapter 5 of the BOOST book, out September 2025, teaches how. With 68% of sales lost due to mismatched approaches (HubSpot, 2024), BOOST’s motivation decoding is essential for reps selling anything.
Identify personas like the analytical CFO or creative entrepreneur via BOOST’s observation (Chapter 2). For analytics, use data; for creatives, stories like BOOST’s $5 million deal. Build rapport (Chapter 1) to uncover drives, then offer solutions (Chapter 4) that match. This empathy-driven method, backed by oxytocin tips (Chapter 3), turns skeptics into buyers. Explore BOOST at www.realwiseacademy.com or pre-order the book to adapt like a pro!
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