The Untold History of Sales and Why BOOST is Your Ticket to Mastery - By Jordan Dessauer

Sales ain’t just a job—it’s a bloody adventure, mate, and the BOOST book, dropping September 2025, is your treasure map. Picture this: a world where cavemen bartered furs, Ben Franklin sold insurance like a boss, and snake oil peddlers gave sales a bad rap. The intro to BOOST lays it all bare, charting the wild history of selling with a wink and a nod. It’s like Elon Musk dreaming up a Mars colony, Captain Jack Sparrow dodging cannon fire, and JD Vance telling you how he hustled his way out of Hillbillyville—all rolled into one.

Back in the day, sales was raw. Cavemen swapped goods, no questions asked. By 1752, Franklin’s insurance hustle had reps knocking on doors, collecting payments like modern-day Venmo. But here’s the rub: those reps turned into bill collectors, not deal-makers. Enter the 1870s, when “hunters” and “farmers” split the game—hunters chased new clients, farmers nurtured the old. Efficiency? Nailed it. Then the 1920s hit, and snake oil salesmen slimed the biz. Thank goodness for Thomas J. Watson Sr., who turned IBM into a sales juggernaut with training programs that screamed, “Sales is legit!” Dale Carnegie and E.K. Strong added fuel, proving sales is an art you can master.

Fast forward to the 21st century—SPIN Selling, Solution Selling, and Aaron Ross’s Sales Development Reps flipped the script. Sales isn’t about shoving products; it’s about solving problems. And that’s where BOOST comes in. This ain’t your grandpa’s sales manual. The BOOST Sales Success System—Build rapport, Observe needs, Offer solutions, Secure deals, Track performance—is your GPS for the 2025 sales jungle. Whether you’re selling yachts, real estate, or your next big idea, BOOST turns you into a deal-closing rockstar.

Want to rewrite your sales story? Head to www.realwiseacademy.com for a 1-hour assessment ($350) to kick things off or dive into the 10-hour package ($2,997) for weekly coaching that’ll make you unstoppable. Pre-order the BOOST book, out September 2025, and master the art of selling like Musk, charm like Sparrow, and hustle like Vance. Let’s make sales your superpower!