Uncover Hidden Pain Points with BOOST’s Playbook - By Jordan Dessauer
Jul 14, 2025
Ever wonder what’s really stopping your client from saying yes? Chapter 2 of the BOOST book, out September 2025, turns you into a sales sleuth, mastering the “O” in the BOOST Sales Success System: Observe customer needs. It’s about digging past surface objections to find hidden pain points, like a treasure hunter spotting gold. In 2025, when AI’s got the stats covered, your knack for uncovering what clients don’t say outright is the edge that closes deals.
Start with questions like, “What’s the one thing slowing you down?” then listen for the cracks—hesitations or vague answers. Chapter 2 teaches you to probe deeper with, “How’s that affecting your bottom line?” The BOOST author used this to crack million-dollar real estate deals, spotting needs like cash flow worries that clients buried. Empathize, paraphrase their concerns, and watch trust bloom, backed by neuroscience that makes clients feel valued. It’s how a certain sneaker brand turned a skeptical mom into a partner for a global empire. Ready to unearth pain points like a pro? Visit www.realwiseacademy.com for coaching programs or pre-order BOOST to master the art of observation!
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