Science-Backed Sales: The BOOST Playbook Gurus Skip - By Jordan Dessauer

Markets evolve. Quotas climb. Scripts get louder. Still, many teams nail the what but stumble on the how.

Here’s the quiet truth: the most reliable wins come from applying behavioral science and the BOOST framework in simple, repeatable steps. Let’s make this practical.

The 7-Step, BOOST-Powered System

1. Build trust with calm, peer-level energy
• Why it works: Over-the-top enthusiasm triggers resistance. Ambiverts (not high-energy extroverts) outperform because they balance assertiveness and listening (Adam Grant, Psychological Science, 2013).
• Say this: “Before we explore solutions, what’s changed in your world that makes this worth solving now?”
• Mini move: Match tempo, lower volume, slow the pace. Think “skilled doctor,” not hype machine.
• BOOST tie-in: Build trust.

2. Observe needs with structured curiosity (not random probing)
• Why it works: Curiosity drives deeper disclosure and better decisions (Francesca Gino, HBR, 2018).
• Use the 3R discovery pattern:
◦ Results: “Six months from now, what has to be true to call this a win?”
◦ Roadblocks: “What typically derails projects like this here?”
◦ Resources: “Who else needs to weigh in, and what would they need to see?”
• BOOST tie-in: Observe needs.

3. Make irresistible offers with Good–Better–Best choices
• Why it works: Tiered options reduce risk perception and boost revenue; McKinsey reports Good–Better–Best pricing can lift revenue 5–10% when designed well.
• How to frame:
◦ Good: “Core solution to solve the immediate problem.”
◦ Better: “Adds automation to save time.”
◦ Best: “Includes training + success metrics for guaranteed rollout results.”
• Script: “Here are three ways to win—each solves the problem; pick the pace that fits your priorities.”
• BOOST tie-in: Offers.

4. Secure next steps fast: speed-to-lead + micro-commitments
• Why it works: Responding within 5 minutes makes you 100x more likely to connect vs. 30 minutes (Oldroyd & InsideSales/now XANT). Qualification odds also drop sharply minute by minute.
• Playbook:
◦ Auto-route new inquiries to a priority queue (text + call + email).
◦ First message: “Saw your note—2 quick questions to point you right. 10:30a or 2:10p for a 10-min fit call?”
◦ End every call with a calendar hold + agenda.
• BOOST tie-in: Secure deals.

5. Secure with conviction, not complexity
• Why it works: Processing fluency—clear, simple language—boosts trust and acceptance (Reber & Schwarz; Alter & Oppenheimer).
• Try: “Here’s the simplest way to say it: you’ll spend X, you’ll save Y, and you’ll get Z live in 14 days.”
• Mini move: Replace jargon with one-syllable words when stakes get high.
• BOOST tie-in: Secure deals.

6. Track reality, not “happy ears”
• Why it works: Forecast accuracy hovers around 47% in many orgs (CSO Insights). Evidence beats optimism.
• Install “exit criteria” for each stage:
◦ Stage 1 → 2: Economic buyer confirmed + problem quantified.
◦ Stage 2 → 3: Agreed success metrics + written plan.
◦ Stage 3 → 4: Legal path + start date + calendar-locked kickoff.
• BOOST tie-in: Track progress.

7. Track follow-through with a 6-touch persistence cadence
• Why it works: Multiple studies show up to 6 thoughtful attempts maximize contact and conversion; Velocify found structured cadences with ~6 calls significantly lift conversion. Early morning and late afternoon connect rates beat mid-day.
• Cadence (example):
◦ Day 0: Call + text + email (within 5 min).
◦ Day 1: Call (8:15a) + email value drop.
◦ Day 3: Call (4:45p) + voicemail with a crisp “because.”
◦ Day 5: Email case study (“how a team like yours did X in 30 days”).
◦ Day 7: Call (8:05a) + breakup note with options.
• BOOST tie-in: Track progress.

Practical BOOST Examples You Can Steal Today
• Build: “If we decide it’s not a fit, I’ll say so. Fair?” (trust signal)
• Observe: “What would make this a no-brainer for finance?” (stakeholder context)
• Offers: “Good handles today; Better adds automation; Best locks in adoption with training + KPIs.”
• Secure: “Let’s pencil a 20-min next Tuesday with your ops lead to validate rollout—calendar invite coming.”
• Track: “We’ll review 3 numbers weekly: leads responded <5 min, stage exit criteria hit, and next-step dates set.”

Quick Wins Checklist
• Swap hype for calm, peer-level dialogue.
• Run 3R discovery: Results, Roadblocks, Resources.
• Present Good–Better–Best with a clear “because.”
• Respond to new leads in <5 minutes—every channel.
• Close in simple language; summarize in one sentence.
• Use stage exit criteria to protect your forecast.
• Execute a 6-touch, 7-day follow-up with smart timing.

Why this works (and keeps working)
It’s science-backed, not guru-backed. It’s simple enough to repeat. And it maps cleanly to BOOST—Build, Observe, Offers, Secure, Track—so your team can actually implement it.
Want the deeper dives, templates, and call scripts? They’re all in our BOOST book and our coaching programs at Real Wise Academy.

• Explore BOOST and programs:https://www.realwiseacademy.com
• Share a win or roadblock below—I read every comment.

We hate SPAM. We will never sell your information, for any reason.
Sources (quick hits): Adam Grant (ambiverts outperform), Oldroyd & InsideSales/XANT (speed-to-lead), McKinsey (Good–Better–Best lift), Francesca Gino/HBR (curiosity), CSO Insights (forecast accuracy), Velocify (optimal persistence).

Hashtags: #RealWiseAcademy #BOOST #SalesScience #SpeedToLead #GoodBetterBest #PipelineClarity #SellSmarter