5 BOOST Hacks to Build Rapport Like a Pro - By Jordan Dessauer

This topic is extra special for me since I was named after Michael Jordan. When it comes to building rapport, the lessons of NIKE and Delores Jordan are legendary. Move over, Michael; there is another superstar, Jordan. No, not me, but the story of how NIKE, a struggling brand at the time, used rapport building as a way in. Deloris Jordan was the gatekeeper. Build rapport with her, and one of the most recognizable brands will be born. 

Want to turn strangers into fans faster than Elon Musk can launch a rocket? Chapter 1 of the BOOST book, out September 2025, is your guide to building rapport and trust that sticks like glue. Sales isn’t about pushing products—it’s about forging connections that make clients say, “I trust this guy.” With the BOOST Sales Success System, you’ll master the art of likability, whether you’re selling real estate or sweet-talking your way to a deal like Jack Sparrow dodging a navy frigate. Here are five hacks straight from the book to make you a rapport-building pro, with a dash of JD Vance’s down-home hustle.

1. Be Real, Not a Robot: Authenticity is your secret weapon. Ditch the script and share a genuine story—maybe how you fumbled your first pitch but learned to listen. Chapter 1 of the BOOST book shows how realness sparks oxytocin, making clients feel safe.

2.  Ask and Listen Like Sherlock: Use open-ended questions like “What’s your biggest challenge?” then shut up and listen. BOOST teaches you to hear the unsaid, spotting pain points others miss.

3. Mirror Their Vibe: Match your client’s energy—formal or chill—like Sparrow reading a room. It builds comfort fast

4. Smile and Warm It Up: A grin and a friendly “Great to meet you!” set the tone. BOOST says warmth is half the battle.

5. Show You Care: Nod, lean in, and celebrate their wins, even small ones. It’s how Nike won over Deloris Jordan, birthing a sneaker empire.

   Ready to build trust like a pro? Visit www.realwiseacademy.com for a 1-hour assessment or yearly coaching to level up. Pre-order BOOST, out September 2025, and start charming your way to sales glory!