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This guide equips individual salespeople with strategies to develop and apply empathy in client interactions, aligning with Chapter 4 of the BOOST framework. It leverages emotional triggers (oxytocin for trust, dopamine for excitement) and integrates needs assessments,
buyer personas, and the Five-Star Objection-Handling Formula to build trust, reduce client cortisol, and enhance rapport. Use it to foster genuine connections and
improve sales outcomes.
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