Sales Training — Backed by Science

Sales Team Restructuring Strategy In the Right Order.

Impossible. Possible. Probable.

Sales team restructuring is a four-legged stool: roles, territory, comp, training. Skip one leg and the whole thing falls over. Most companies skip at least two — and then wonder why the restructure didn't work.

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The Reality — and the Fix.

The Problem

Restructuring is usually reactive. Numbers are soft, leadership reorgs, new roles get announced, some people leave, new comp plan rolls out, training is an afterthought. Six months later the numbers are worse than before.

The Solution

BOOST restructuring is sequenced. Start with ICP and motion (which tells you the roles you actually need). Then design the territory. Then align the comp. Then install the training. Skipping order breaks the whole thing.

Why BOOST Works

Transformation fails when it starts with org charts instead of with how deals actually get closed. BOOST starts at the deal level, proves the motion works, and then restructures the org to support it. The sequence matters — most transformations do it backwards and the culture rejects the changes.

30+

Years in Sales

1,200+

Professionals Trained

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Industries Served

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What You'll Walk Away With

Reduced cycle time on enterprise deals without cutting rigor
Pipeline quality that lets leadership plan 6+ months ahead
A scalable playbook that new AE cohorts can pick up and run
Cross-functional alignment between sales, marketing, product, and CS
Sales leadership that promotes from within instead of always having to hire out
A deal desk and pricing discipline that protects margin under pressure

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in Restructuring Consulting

Every engagement is scoped to team size and complexity. Standard scope:

Restructuring blueprint with org chart, roles, and compensation design
Territory and segmentation rebuild tied to buyer behavior data
BOOST enterprise methodology rollout across the full sales org
Deal desk design and pricing discipline enforcement
Executive alignment across CEO, CRO, CFO, CMO, and CS leadership
Change management plan with stakeholder communication templates
Interim coaching for managers during the transition period

"We operate in a long-cycle industrial space with complex buying committees. John's BOOST program didn't just help our reps — it gave our leadership a shared language for how we sell."

— Jason Whitcomb, VP — Industrial Equipment

Straight Answers to Common Questions

What size companies do you do transformation work for?

Typically $20M-$500M in revenue. Smaller than that and restructuring isn't the right tool — usually it's execution. Bigger than that and we partner with specialized firms for the scale of change management required.

Will you own the transformation or work with our existing leaders?

Both models available. Some clients want John as interim CSO owning the motion; others keep their CSO and use John as strategic counsel. The scope is decided on the free call.

What if our sales leaders resist the changes?

Common and usually addressable. Most resistance comes from fear of having the rug pulled. Early engagement with sales leadership, clear wins in the first 60 days, and a shared scorecard handle most of it. Genuine mismatches we flag early.

Is this just for companies that are struggling?

No. Turnaround is one use case. The other — and often bigger — is companies scaling through a transition: post-Series B, post-acquisition, post-pivot. Growth breaks process; transformation prevents that break.

Want a Restructure That Actually Sticks? Book the Call.

30-minute call. Tell us why you're restructuring and what's already been tried.

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