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Sales Training — Backed by Science

Luxury Real Estate Sales Coaching For the $2M+ Market.

Impossible. Possible. Probable.

Luxury buyers don't respond to urgency theater. They don't respond to 'this one won't last.' They respond to competence, discretion, and a presentation that respects their time and intelligence.

The Reality — and the Fix.

The Problem

Most luxury coaching is about wardrobe and photography. That's table stakes. The actual skill is controlling a conversation with a buyer who's spent an hour with their wealth advisor before meeting you — and who already knows the comps, the price-per-square-foot, and exactly what your commission is.

The Solution

BOOST for luxury is built for buyers who research before they ever call. Trust through informed expertise, desire through the lifestyle thesis they're actually buying, urgency through market structure, contrast against the alternatives they're already considering.

Why BOOST Works

BOOST is the same neuroscience-backed system John uses to train B2B sales teams — adapted for how real estate buyers and sellers actually make decisions. Trust, desire, urgency, and contrast aren't sales tricks. They're how the brain reaches a yes.

30+
Years in Sales
1,200+
Professionals Trained
15+
Industries Served
30-Day
Money-Back Guarantee

What You'll Walk Away With

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

Book Your Free Call →

What's Included in Luxury Real Estate Coaching

Every luxury engagement is 1:1 and confidential. Here's what a standard 90-day program includes.

"John rewired how our agents run a listing appointment. Close rates up, time-to-close down, and nobody leaves a conversation feeling pressured. Every brokerage should run their team through this."
— Residential Real Estate Team Lead

Straight Answers to Common Questions

Can my broker-owner sit in?

Yes, and they should. Broker-owner involvement is what turns a training program into a culture change. Roughly 80% of agent performance is driven by who's leading them.

What does this cost?

Individual agents: 10-Pack at $2,997 or yearly coaching at $14,997/year. Team/brokerage engagements are scoped during the free call. Every engagement carries a 30-day money-back guarantee.

Will this work in today's real estate market?

Yes — arguably better than in frothy markets. When transactions slow, skill replaces luck. Agents with a real system close more; agents relying on a hot market get exposed. BOOST is built for the skill side.

Is this for rookies, veterans, or both?

Both. Veterans get more from it because they already have volume and the system compounds on their existing book. Rookies get a shortcut to what usually takes 3-5 years of trial and error.

Ready to Close at the Top of the Market? Book the Call.

30-minute call. Bring a specific listing or buyer you're working. We'll walk through it and decide together if coaching is the right move.

Book a Free Call with John →
30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure