Impossible. Possible. Probable.
CFOs don't care about 'rep satisfaction scores' from sales training. They care about whether pipeline conversion improved, cycle time shortened, average deal size rose, and ramp time for new hires dropped. Measure those or don't bother measuring.
Most sales training ROI reports are soft. Smile sheets, post-training surveys, self-reported confidence scores. The CFO sees through it. The CRO defends it because it's all they have. Funding for the program gets questioned every year.
Measurable ROI from sales training requires three things: a baseline taken before training (most skip this), leading indicators tied to rep behavior change, and lagging indicators tied to pipeline math. The BOOST framework is built to be measured at all three layers.
30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.
Book Your Free Call →The specific measurements your CFO will accept:
It probably is. Categories are useful for frameworks; specifics only come out on a call. The page gives you a working answer — the call gives you the answer tailored to your team and numbers.
No. The free 30-minute call exists to give you clarity. Some companies end the call and implement everything themselves. That's fine. The call is valuable regardless of whether it turns into work.
If you have a sales team of 5+, a repeatable product or service, and a buying cycle of weeks or months — usually yes. Below that, the 10-Pack consulting is probably better. Enterprise and long-cycle industrial can go straight to the CSO Strategic Overhaul.
No catch. The free call is genuinely free. The 30-day money-back guarantee on paid engagements is genuinely 30 days. The BOOST framework works because the science is real, not because of marketing tricks.
30-minute call. We'll talk through what to measure and how to baseline before you start.
Book a Free Call with John →