Impossible. Possible. Probable.
Any training provider who promises ROI in 30 days is selling you something. Any provider who says 'it takes time' with no specifics is hiding. Here's the honest timeline for leading indicators, lagging indicators, and full ROI.
Sales training ROI expectations are set by marketing collateral, not reality. Companies expect pipeline lift in a quarter. They cancel training when that doesn't happen. Meanwhile, the behavior change was actually underway and would have shown up in the following quarter.
Realistic timeline: leading indicators (activity quality, call skill, pipeline hygiene) at 30-60 days. Lagging indicators (conversion, cycle time) at 90-120 days. Full ROI (revenue attribution) at 6-9 months. Anyone quoting faster is lying; anyone quoting slower is stalling.
30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.
Book Your Free Call →What to expect, and when:
It probably is. Categories are useful for frameworks; specifics only come out on a call. The page gives you a working answer — the call gives you the answer tailored to your team and numbers.
No. The free 30-minute call exists to give you clarity. Some companies end the call and implement everything themselves. That's fine. The call is valuable regardless of whether it turns into work.
If you have a sales team of 5+, a repeatable product or service, and a buying cycle of weeks or months — usually yes. Below that, the 10-Pack consulting is probably better. Enterprise and long-cycle industrial can go straight to the CSO Strategic Overhaul.
No catch. The free call is genuinely free. The 30-day money-back guarantee on paid engagements is genuinely 30 days. The BOOST framework works because the science is real, not because of marketing tricks.
30-minute call. We'll walk through what to measure at each phase and how to catch a stall early.
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