Sales Training — Backed by Science

Executive Sales Coaching For Leaders Carrying the Number.

Impossible. Possible. Probable.

You're a founder or exec who still closes big deals. The coaching content aimed at reps is beneath your level. The leadership-book content is above where you need help. What you actually need is a peer-level thinking partner on specific high-stakes deals.

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The Reality — and the Fix.

The Problem

Most exec coaching is either leadership-philosophy or generic sales tactics. Neither helps an exec who's walking into a $10M enterprise renegotiation next Thursday with a hostile procurement team.

The Solution

BOOST exec coaching is deal-specific, conversation-specific, and confidential. Prep for the meeting that matters. Debrief after. Identify the pattern that keeps showing up. Change it.

Why BOOST Works

Executive sales problems rarely get fixed from inside. The VP has too much context and not enough distance. John has sat in the CRO/CSO seat — and he brings 30+ years of pattern recognition from 15+ industries. BOOST is the framework he uses to diagnose and rebuild.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

A forecast the CEO and CFO can actually defend
A sales culture built on process, not on a single heroic performer
Pipeline math that tracks with what the team can actually deliver
A manager cadence that develops talent instead of just running deals
Succession in the sales org — not just one person you can't afford to lose
Board-ready KPIs, not vanity dashboards

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in Executive Coaching

Every engagement is 1:1 and confidential. Standard scope:

90-day plan for the sales leader with weekly checkpoints
CRO/VP Sales coaching — 1:1, confidential, outcomes-driven
Board-grade KPI dashboard and forecast rhythm design
Manager layer coaching so rep performance actually moves
Talent review and succession planning for the sales org
Compensation and quota design alignment
BOOST framework rollout for the entire sales organization

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

What's the investment?

Executive coaching starts at the Yearly Consulting tier ($14,997/year). Fractional CSO and full overhaul are scoped on the call. Every engagement has a 30-day money-back guarantee.

What's the difference between executive sales coaching and fractional CSO work?

Coaching is confidential 1:1 with an existing leader. Fractional CSO is you renting the leadership role itself — John owns sales strategy and execution for a defined period, usually 6-12 months, while you recruit permanent.

Is this confidential — my team won't know?

Yes. Executive coaching is 1:1 and confidential by default. If the engagement broadens to include the team, that's a different scope and always with your approval.

Does this work if I'm a founder doing sales, not a CRO?

Yes — and that's where the highest leverage usually is. Founder-led selling gets a specific playbook. The goal is to systematize what you do so the first 2-3 AE hires don't crater the business.

Want a Thinking Partner for the Deals That Matter? Book the Call.

30-minute call. Confidential. Tell us about the deal that's on your mind right now.

Book a Free Call with John →

30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure