Impossible. Possible. Probable.
When the CEO, CRO, CFO, and CMO all have different definitions of 'pipeline,' 'qualified,' and 'closed,' strategy becomes impossible. Alignment isn't a culture exercise — it's a language exercise.
Most exec teams think they're aligned because they've been through the same strategy offsite. In practice, each exec is optimizing for a slightly different metric, with a slightly different definition, and conflicts surface as misaligned decisions two quarters later.
BOOST exec alignment is a workshop-plus-implementation engagement. One set of definitions. One scorecard. One review rhythm. The execs leave speaking the same language and reviewing against the same numbers.
30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.
Book Your Free Call →Every engagement is scoped to exec team size and current maturity. Standard scope:
Yes — and that's where the highest leverage usually is. Founder-led selling gets a specific playbook. The goal is to systematize what you do so the first 2-3 AE hires don't crater the business.
Coaching engagements typically run 6 months with monthly check-ins. Fractional CSO runs 6-12 months. Full BOOST CSO Overhaul is scoped case by case.
Only if you want them to. Most clients use the work privately and show the board outcomes, not process. Some prefer transparent board-level updates. Either works.
Executive coaching starts at the Yearly Consulting tier ($14,997/year). Fractional CSO and full overhaul are scoped on the call. Every engagement has a 30-day money-back guarantee.
30-minute call. We'll talk about where the misalignment is showing up and what an alignment engagement looks like.
Book a Free Call with John →