Chapter 5 of the BOOST book, out September 2025, reveals how motivations unlock sales. 72% of top performers customize based on buyer psychology (Salesforce, 2024), making BOOST’s persona adaptation a must.

Decode drivers like fear or ambition with BOOST’s framework. Observe (Chapter 2) to spot cues, then secure commitment (Chapter 8) with empathy. The BOOST author used this for 8-figure successes, for  environmental deals and real estate deals. Trigger dopamine (Chapter 3) with personalized stories. Visit www.realwiseacademy.com for the 10-hour package ($2,997) or pre-order BOOST to unlock wins!

Ready to put BOOST into practice?

Science-backed sales training, 1-on-1 coaching, and corporate programs.

Explore Programs
← Back to all articles